Going to market – is Christmas good or bad?

The helpful responses to my last blog show that there are kind writers out there, folk who are always ready to share their experience. Okay, they’re not all so generous – I’ve met some who take all the retweets I give them and offer zilch in return. Maybe I should name and shame them on a new hashtag like #SelfishMiserableSods.

Still, they’re a small minority and I know where they live, so I’ll deny them any more RTs and move on. Never one to spurn good advice, I’m shamelessly on the lookout for more of the same. Christmas is only three months away and Xmas puddings are already on the shelves of my next-door Sainsbury’s (and, probably, your local supermarket). How good an idea is it to launch an ebook in, say, November or early December?

On one hand, it could be swamped by the millions of festive offerings, so maybe it’s better to delay it till the brouhaha dies down. On the other hand, Amazon vouchers are highly popular Xmas gifts and countless folk will use theirs to buy ebooks, so there will be a big one-off boost to sales.

All in all, my inclination is to go for it as soon as I’m ready and ignore the time of year. Any thoughts will be very welcome.


About Richard Louden

Maybe it was because languages were my thing but I loved writing at school and I've loved it ever since. Obviously, I hope others will enjoy reading what I write but, now that I am turning my hand to novels, what matters most to me is to write what, as a reader, I would like to read. As a journalist with UK papers, I've written widely on education, business, sport and law. In the creative writing field, I've written the scripts of two TV dramas (BBC and ITV), contributed sketches to TV and radio comedy shows and had short stories published in national anthologies. That doesn’t make me a novelist but I hope it gives me a push in the right direction.

Posted on September 21, 2012, in Uncategorized. Bookmark the permalink. 2 Comments.

  1. Hello Richard. launching an e-book can be a bit maddening if you try to figure out the timing. I’ve had some take off for no apparent reason, and others (where the timing seemed optimum) just limp along for a few months before catching on a bit. I believe you have the right of it, just go when you’re ready.
    I wish you good luck whenever you decide to launch. “:)

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