Marketing? Is there any time left for living?
Twitter, bless its tweeting heart, is awash with authors who generously share with you their tips on how to market your novel. Now that I’m ready to publish The Girl with the Haunting Smile whenever I wish, I’m working on a marketing plan. The problem is in deciding which tips to follow. Adopting them all would consign me to the cuckoo’s nest.
Here’s a quick digest of the main tips I’ve had. Build your presence on Twitter. Build your presence on Facebook. Build your presence on LinkedIn. Build your presence on Pinterest. Set up a blogsite. Join in on the Goodreads, Kindleboards, Nookboards, Amazon Kindle and World Literary Cafe forums and the Facebook Indie Author group. On Twitter, use multiple hashtags to connect with authors and readers and get industry information. On some or all of these platforms, start a chat thread about any theme from your novel e.g. football, flower arranging. Nearer to publication time, create a personal website. Go in search of professional book reviews, promos and interviews. Arrange blog tours, contests, Q & A sessions and book giveaways. Write and distribute a press release. Pay for short promos on sites like The Kindle Book Review.
All these ideas are highly sensible but life is short and I plan to keep the cuckoo at bay, so I’ll cut corners. I haven’t yet got off the ground on Facebook, LinkedIn or Pinterest, so they will be sacrificed. I’m not convinced the time spent on forums like Kindleboards and Nookboards would repay itself, so that may not happen either. Nor do I see myself getting round to blog tours, Q & A sessions or contests, though I don’t doubt their value. I’m prepared to have a real go at the rest and hope that will do the trick.
Okay, many writers will no doubt disagree with me (the harder you try, the more you deserve to succeed etc). But that’s a risk I’m ready to take in the interests of sanity and life-extension.
That’s my thinking, anyway. What’s yours?